Simplicity Typeface and Poster

typeface design

Task: Create a serif typeface, first hand-drawn, then digitize it, and use this typeface to design a poster for a quote that fits the typeface style.

Solution: I chose to make a simple, relatively lightweight typeface with small serifs, moderate difference between thick and thin strokes, and a relatively high x-height. I first drew out my typeface, then created the letters in Illustrator, and lastly arranged those letters into a quote about simplicity, which I found fitting for my simple typeface.


  • Illustrator

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